Sony Music Entertainment named Ruber Leyva Chairman of its Latin America region. This appointment is effective immediately. Leyva takes over leadership from Afo Verde. Verde stepped down earlier this year after a long career.
(Sony Music Names New Chairman of Latin American Division)
Leyva brings over twenty-five years of music industry experience to this role. He most recently served as President of Sony Music US Latin. He led the US Latin division for many years. His leadership saw significant growth in that market. He knows the Latin music scene very well.
Rob Stringer, Sony Music Group’s Chairman, made the announcement. Stringer expressed strong confidence in Leyva. “Ruber Leyva is a proven leader,” Stringer stated. “He deeply understands the Latin music business. He has great relationships with artists. He connects well with partners. He built a top team at US Latin. We are sure he will guide our Latin America operations to new heights.”
Leyva will oversee all Sony Music activities across Latin America and US Latin. He reports directly to Rob Stringer. His responsibilities include managing recorded music operations. He will lead artist development and marketing strategies. He will also handle partnerships and overall business growth. He will work closely with local teams throughout the region.
(Sony Music Names New Chairman of Latin American Division)
Leyva expressed his commitment to the new role. He emphasized supporting artists and creators. He aims to strengthen Sony Music’s position in the vibrant Latin music market. He acknowledged Afo Verde’s past contributions. Leyva’s long history with Sony Music includes various senior positions. He started his career in Mexico. He moved to the US Latin division later. He played a key role in the rise of many major Latin artists. The company expects a smooth transition under his leadership. Leyva will focus on discovering new talent. He will also nurture existing artist relationships. This move reinforces Sony Music’s dedication to the Latin music sector.