Samsung Introduces Steam Sterilization to Bespoke Washing Machine Line. Seoul, South Korea – Samsung Electronics today announced an upgrade to its Bespoke Washing Machine series with new steam sterilization technology. The feature aims to improve home hygiene by eliminating bacteria and allergens from laundry. The steam function uses high-temperature vapor to penetrate fabrics deeply. It targets germs and dust mites that may remain after regular wash cycles.
(Samsung Bespoke Washing Machine Adds Steam Sterilization)
The upgraded Bespoke model offers multiple steam settings. Users can choose between quick sterilization for small loads or intensive cycles for larger items like bedding. The machine also maintains energy efficiency despite the added function. Samsung claims the steam process consumes less power compared to traditional hot-water washing methods.
This addition aligns with growing consumer demand for appliances that support health-focused lifestyles. Families with young children or allergy sufferers may find the feature particularly useful. Samsung highlighted the steam function works alongside existing Bespoke capabilities. Customizable wash programs, smart connectivity, and modular design options remain key selling points.
The Bespoke line allows users to mix and match machine colors and panels. This personalization approach targets homeowners seeking appliances that blend with interior decor. The steam sterilization update strengthens Samsung’s position in the premium laundry market. Competitors have introduced similar features, but Samsung emphasizes its integration with the Bespoke ecosystem.
Availability starts in late October across major markets. Pricing varies by region and configuration. Retail partners and Samsung’s online store will carry the updated models. The company plans promotional campaigns to highlight the sterilization feature ahead of the holiday shopping season.
Samsung continues expanding its Bespoke appliance range, which includes refrigerators, ovens, and air conditioners. The brand focuses on adaptable, user-centric designs for modern households. Steam sterilization marks the latest effort to add practical health benefits to everyday devices.
(Samsung Bespoke Washing Machine Adds Steam Sterilization)
Samsung Electronics remains a global leader in consumer electronics and home appliances. The company operates in over 70 countries, driving innovation in smart home technology. For specific product details or regional launch dates, customers can visit Samsung’s official website or contact local retailers.