Sony Partners With Forever 21 to Launch Virtual Watch Reviews. Los Angeles, June 12, 2024 – Sony announced a new collaboration with fashion brand Forever 21. The partnership aims to let customers virtually try on watches using augmented reality technology. The feature will launch next month on Forever 21’s website and mobile app. Shoppers can view 3D models of Sony’s latest watches. They can see how the products look on their wrists in real time. The tool adjusts for different skin tones and wrist sizes. Sony said the goal is to make online shopping easier. The company wants to reduce returns caused by incorrect size or style choices. Forever 21 plans to add more brands to the platform later this year. The virtual review system uses Sony’s imaging sensors and AI software. Users rotate the watch models and zoom in for details. Lighting changes automatically to match the user’s environment. Sony explained the technology took two years to develop. Engineers focused on making it work smoothly on most smartphones. Forever 21’s CEO called the move a “game-changer” for fashion retail. She said younger shoppers expect interactive experiences. Sony’s wearable division head said the partnership merges tech and fashion. He emphasized accuracy in product representation. Early tests showed a 30% drop in returns for accessories. Both companies hinted at expanding the tool to other product categories. Jewelry and glasses might follow by early 2025. The virtual try-on feature will be free for users. No extra apps or downloads are required. Sony confirmed plans to license the technology to other retailers. Forever 21 will promote the tool through social media campaigns. Influencers will demonstrate its use starting in July. The brands will collect feedback to improve the experience. Sony’s stock rose 2% after the news. Forever 21 saw increased online traffic following the announcement. Analysts predict virtual try-ons will become standard in e-commerce. The companies plan to share user data insights in their next quarterly reports. For more details, visit Forever21.com or Sony.com. Media contacts: John Smith, Sony PR (john.smith@sony.com), Sarah Lee, Forever 21 PR (sarah.lee@forever21.com).
(Sony Collaborates With Forever 21 On Virtual Watch Reviews)