Samsung Electronics announced a new Bluetooth tracking device. This product directly challenges the popular Tile brand. Samsung calls it the Galaxy SmartTag2. It helps people find lost items like keys or bags. The small tracker connects to a smartphone app. Users can see the tracker’s location on a map.
(Samsung’s New Bluetooth Tracker Competes with Tile)
The SmartTag2 uses Bluetooth technology. Its signal reaches other Samsung Galaxy phones nearby. This network helps locate missing items even far from the owner. Tile uses a similar community finding system. Samsung’s large user base could make its network very strong. This is a key advantage against Tile.
Samsung improved the design from its first tracker. The SmartTag2 is smaller and has a bigger hole for attaching to things. It also lasts much longer on a single battery. Samsung says the battery works for hundreds of days. Tile trackers also need battery replacements but less often. Samsung’s tracker works best with Samsung phones and the SmartThings app. Tile works with both Android and Apple phones. This difference matters for some buyers.
(Samsung’s New Bluetooth Tracker Competes with Tile)
The new SmartTag2 offers features like sound alerts and light signals. These help find items hidden nearby. Premium versions of Tile offer extras like replacement if an item stays lost. Samsung now offers similar peace of mind plans. Pricing for the SmartTag2 is competitive. It starts at a similar point to Tile’s basic trackers. Finding lost items is a growing market. Samsung’s entry puts pressure on Tile. Consumers now have another major choice.