Home improvement professionals and DIY experts now have a powerful tool to grow their brand: Facebook. With its wide reach and easy-to-use features, Facebook lets creators connect directly with people who need their advice or services. The key is to share helpful content regularly. Post quick tips, before-and-after photos, or short videos showing how to fix common household problems. People like real examples they can use right away.
(Strategies for Using Facebook to Build a Brand as a DIY or Home Improvement Expert)
Use Facebook Groups to build a community. Join groups where homeowners ask questions. Offer clear answers without trying to sell anything right away. When people see you know your stuff, they will remember you. You can also start your own group. Invite followers to share projects and ask for help. This builds trust and keeps people coming back.
Go live on Facebook often. Live videos feel personal and show your personality. Fix a leaky faucet or paint a room while explaining each step. Answer questions as you work. Viewers feel like they are learning from a friend.
Keep your profile and page updated with clear photos and a simple description of what you do. Make sure contact info is easy to find. People should know exactly how to reach you when they need help.
Run simple ads to reach more people in your area. Target homeowners who follow home improvement pages or watch DIY videos. Even a small budget can bring new customers if the message is clear and useful.
(Strategies for Using Facebook to Build a Brand as a DIY or Home Improvement Expert)
Post at times when people are most active, like evenings or weekends. Use captions that ask questions or invite comments. This helps posts get seen by more people. Stay consistent. Show up every week with something helpful. That is how you become the go-to expert in your field.
