Twitter announces a global expansion of its successful low-data service model. This follows the positive results seen in Ethiopia. The new service offers a lighter version of the Twitter app. It uses less data for users worldwide. People in areas with expensive or limited internet will benefit most.
(Twitter To Launch Ethiopia-Like Service)
The company tested this approach successfully in Ethiopia. Users there saw significant data savings. Twitter believes this model works well. Now they aim to bring these benefits to more countries. The goal is improving accessibility for everyone.
This lightweight version maintains core Twitter features. Users can still see Tweets, follow accounts, and search. Some media features might load slower to save data. Videos and images will use less bandwidth. The experience prioritizes basic functionality over rich media.
Twitter sees this as vital for inclusion. Many potential users face high data costs. This service makes Twitter more affordable for them. It removes a major barrier to joining the conversation online. More people can connect and share information.
“We want Twitter available to everyone,” said a company spokesperson. “Data costs shouldn’t stop people. Our Ethiopia trial proved this model helps. Now we’re taking it global. It’s about connecting more voices simply.”
(Twitter To Launch Ethiopia-Like Service)
The global rollout starts later this year. Specific country launches will happen gradually. Twitter will announce details for each market later. Users can switch to the lighter version in their settings. The main Twitter app remains available for those with better connections. This initiative supports Twitter’s mission of open communication. The service will expand to numerous countries over the coming months.
