WhatsApp Business Expands Features to Connect with E-Commerce Inventories. Meta announced today that WhatsApp Business now allows businesses to link their e-commerce platform inventories directly to the app. This update aims to streamline sales and customer service processes for small and medium-sized businesses. Companies can sync product catalogs from platforms like Shopify, WooCommerce, and Zoho. Real-time inventory updates will reflect automatically on WhatsApp Business profiles.
(Whatsapp Business Supports Access To E-Commerce Platform Inventory)
Businesses using WhatsApp Business can now display product details, prices, and availability without manual input. Customers browsing products on WhatsApp will see accurate stock information. Orders placed via chat can be tracked and managed within the app. This reduces errors caused by outdated listings. The feature is available for businesses in India, Indonesia, Brazil, Mexico, and the UK initially. Meta plans to expand access to other regions in the coming months.
The integration supports businesses in managing high message volumes more efficiently. Automated replies for common queries about products or shipping are now customizable. Customer purchase histories stored securely within WhatsApp enable personalized recommendations. Meta emphasized that end-to-end encryption remains active for all chats. Payment processing through approved partners is still required for transactions.
Small business owners praised the update for saving time on catalog management. A retailer in Jakarta noted the tool helped avoid overselling items out of stock. A Mexico-based seller said response times improved due to automated updates. Meta stated the move aligns with its goal to support digital commerce growth. Over 200 million businesses currently use WhatsApp Business globally.
(Whatsapp Business Supports Access To E-Commerce Platform Inventory)
Developers highlighted the API’s flexibility for businesses using custom e-commerce solutions. Third-party platforms can integrate inventory systems with WhatsApp via Meta’s developer tools. Businesses must update to the latest WhatsApp Business version to access the feature. Meta confirmed no additional fees apply beyond standard WhatsApp Business API costs. Testing showed the tool reduced customer service workloads by up to 30% in pilot regions.