Google Helps Real Estate Agents Reach Local Buyers and Sellers
(Google Expands “Local Campaigns” for Real Estate Agents)
Google announced expanded access to its “Local Campaigns” advertising tool for real estate professionals. This move aims to help agents connect with potential clients searching nearby.
Local Campaigns simplify digital advertising for businesses needing local visibility. Previously available to various industries, Google now specifically invites real estate agents to use the tool. Agents can now easily create ads targeting people actively looking for property information in their specific service areas.
The system automatically places ads across Google’s major platforms. Ads appear on Google Search, Google Maps, YouTube, and partner websites. This broad placement increases the chances that local home buyers and sellers see an agent’s information. The ads drive traffic directly to the agent’s website or specific landing page.
Setting up a Local Campaign is straightforward through Google Ads. Agents define their target geographic area. Google’s technology then optimizes the campaign to reach people within those locations searching for relevant real estate services. Agents set their own budget. They only pay when someone clicks on their ad.
This expansion comes as the real estate market continues to rely heavily on online searches. Many buyers and sellers start their journey online. Local Campaigns help agents appear prominently during these critical search moments. Agents gain a competitive edge in their local markets.
(Google Expands “Local Campaigns” for Real Estate Agents)
The feature helps agents reach customers actively looking for help near them. It focuses on driving valuable actions like website visits or phone calls. Real estate professionals can start using Local Campaigns immediately via their Google Ads accounts.
